About VL Studio

For over 20 years I worked in digital agencies in London and Wellington, NZ, managing digital projects and marketing campaigns for corporate clients, charities and government agencies. At this point in my life I want to balance work with family, and this led me to set up my own business.

My passion is collaborating with business owners to express their brand and vision through marketing and content strategy, website, and marketing activities.

For example:

• Taking a poor-performing website and identifying the problems that customers are experiencing, and addressing these barriers.
• Identifying the target audience and creating content that resonates with them.
• Connecting with audience segments in the most appropriate channels.

I take time to understand your business, your customers, your vision, and your goals before I design the content and website supporting great customer experiences.

Training LLM Models

During 2024 and 2025, I also worked part-time for a well-known AI company, training LLM models and coaching others. This involved writing high-quality prompts that met the project specifications, and it was highly detailed work. This work kept me at the forefront of emerging technologies and helped me test and develop strong AI prompting skills.

Experiments with AI tools

In my spare time, I enjoy experimenting with new technology such as Vibe coding tools and AI video generation. This helps me experiment with technology to see what efficiencies can be gained through prototyping and brainstorming with AI tools, and augmenting my development skillset.

Let’s connect and share notes if you are experimenting with this too!

Marketing and Writing Qualifications

A full-service agency creating engaging customer experiences for different brands online requires a mix of skillsets: marketing, content writing, multimedia design (creating emails, websites, video, and imagery).

I studied across all these realms and reinforced them through my career working in agencies and in-house product management. These are:

• Bachelor of Commerce, majoring in Marketing and Commercial Law

• Bachelor of Arts, majoring in English Literature and Anthropology (which is the study of different cultures).

• Diploma in Multimedia (website UX/UI design and build, photography/video, design, 3D, and animation.

• Plus over 20+ years of industry experience working in agencies in London and Wellington, New Zealand.

Digital Production Experience

Throughout my career in digital, brand, marketing and advertising agencies, I worked in a range of creative, strategic and management roles:

• Digital producer: generally 50% hands on creating customer experiences in design or code, and the other 50% managing others to produce work (content, design or code). My ethos is always to get things done.

• Project manager: leading and managing teams, detailing requirements, stakeholder relationships, scope, budget and timeline.

• Product manager: managing the squad and responsible for the overall customer experience. Analysing how customers are interacting with the website or app, user testing to get insights, managing the backlog of detailed requirements, and prioritising the most important work.

I honed project management skills different methodologies, including waterfall, lean, agile, and scrum. In 2006, I certified as a Prince2 Foundation practitioner.

I utilise a ‘product development lifecycle’ framework, focusing on delivering impact early, iterating fast, and getting input regularly. I value the importance of human-centred design, and I keep the customer at the heart of everything I create, ensuring user journeys are mapped out and that we understand the most important problems to solve for the customers.